Summary

Task: create a comprehensive PPC ad campaign to generate leads & convert to sales

Description: an interesting task, requiring carefully analysis of every service area TSA offered and the creation of separate niche campaigns, including multiple ads per campaign. Once built there seemed to be many more enquiries, many having said that they found us from our ads, and has been easy to manage since. I created an initial PPC campaign years prior to implementing this much improved plan.

Budget: £300/month (+/- 10%)

Plan

A view of a part of the keyword plan:

Campaigns

A view of each PPC campaign from the Adwords account:

Ads

A view of some of the ads from various campaigns:

Organic SEO

Unrelated to the PPC ad campaign, but shows a #2 ranking in the google search results for the competitive keyword 'm&e consulting engineers':